WORLD RACING looks like Avant Garde Gothic. I think we have talked about the TREK logo before, and I think it was custom, but you can search the site for that thread.

- Mike Yanega

Here is the thread on the logo lettering.

- Mike Yanega

Hello from Trek,

As previously asserted here on Typophile, the Trek wordmark is custom typography. It was designed by Joe Sutter, formerly of Milwaukee's Hanson Dodge + Sutter, who found inspiration in the classic Honda logotype. Having worked on the identity for our new world cup mountain bike team, I can confirm that WORLD RACING is indeed set in Herb Lubalin's Avant Garde Gothic—ITC Avant Garde Gothic Std Book to be more specific.

Ken

Thanks ;-)

I haven't seen the past post, sorry.

Thanks for the confirmation Ken. It's always good to hear from the sources.

- Mike Yanega