If you have created a new font and want to share it with the world how would you make its debut? Obviously, you need to show the font in different sizes with different word combinations. But do you share conceptually how and why it was created? If it is for print do you create a booklet or a poster? Or, would you just create a website with examples of how the font can be used? I know you can go to any font foundry's website and see the different typefaces and how they are used but there is something about seeing that typeface in a well designed piece.
Emigre creates beautiful booklets that show the new typeface and how it can be used in a design.
Here are examples of spreads from a few Emigre booklets:
Platelet

Keedy Sans

Not Caslon

Cholla

Here is an example of a online poster showing the typeface Colonia by Taulant Bushi
http://www.typographyserved.com/Gallery/Typeface_Design/168100





















