Typophile

(x) Virgin Mobile Font - Ziggurat Italic {Mark S}

anonymous

This is the font used by Virgin Mobile throughout their packaging & identity. Any ideas on what this could be? I thought it might be Clarendon bold italic, but some characters don't match. Thanks for your help!!

Mark Simonson

That would be Hoefler's Ziggurat Italic, I believe.

Bald Condensed

I believe you believe correctly Mark. :-)

xensen

I don't know what this typeface is, but Virgin Mobile has some connection with Look-Look magazine, I think. Although it's a different typeface, their logotype features the same kind of giant slab faux 1960s faux 1890s L:
http://www.look-lookmagazine.com/llmag/frames_toc.html
Is this some kind of trend?

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