Typophile

New Gatorade Logo/Packaging

Typo Typophile

Does anyone know what font family is used in the new Gatorade packaging? (see attached image)

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gatorade.jpg142.23 KB
Jan Erdmann

Similar to Rockwell or Stymie.

Stephen Coles

Or Memphis.

Captured from web.archive.org on 5 Jun 2009. view this capture