hey Ashley,

I like your approach!

The two things that stick out to me on first glance are:

*the circular letters - I wonder if the stroke keeps going too far on the inside, making a sort of double-walled letter
*the I, T, r, and e seem too geometric for the otherwise playful approach and execution.

Oh, also in your real cookie dough, the baselines aren't straight, which I actually find somewhat charming.

love to see where it goes!

I prefer the real dough. Go with that!

The dough version is really nice and a good concept but the IT doesn't fit to my eyes.

Will

Go with dough, I like it.

Guerrizmo+Design
No man is an island unto himself_John Donne

I like the real dough too, I just didn't know if it would work in all situations...

I also like the dough, but have trouble reading dough in both versions. The 'd' in the digital version doesn't work for me.

By the way: I assume you want to use the lettering for headlines. Perhaps you could make a couple of versions per letter and just photograph them all instead of using digital lettering. That way you could compose them together. The digital version looses its charm.

Good work, dough. ;-)

The dough design looks delicious. OK. Sorry. I got carried away.

I really like this concept. Here are my issues with the digital version:
(1) I can't decide if it says, "dough" or "hugh."
(2) Notice how in the dough version the baseline of the letters are curvy and organic? Well, you stripped all that out in the digital version, which makes it look decidedly less "doughy."
(3) Related to (2), some of the glyphs have lost playfulness with the straight baselines as well, particularly the 'd', the 'y' and the 'r'.

All that said, however, good job with getting your creative inspiration!

--
Nick Hladek

i like the dough version also. be careful with the "d" because it looks a lot like you know what...

oIo

Guerrizmo+Design
No man is an island unto himself_John Donne

the sense of dimension and space in the real dough is lacking in the digital. the way the H has to move itself over and around the G, for instance, really makes it