Hi,
I am a big cyclist myself and as much as i would want to have a pair of Lightweights, this branding with Apple Chancery would make me so slow. A shame because these wheels cost a fortune (for the prize of one pair you would get a good complete bike). As for Campagnolo: this is a rather old logo and not a retro one. This was the style in the Fifties. But Lightweight is poor. It tries to mimick the grandness and reputation of brands and products like Campagnolo. The ›Lighties‹ at current state are the best wheels you can have. But the wordmark really looks like a cheap inscription on a cheap tombstone, i agree. And it is not unique at all. Why? It is just typed Apple Chancery with loose spacing. The outcome of an engineer who knows how to build high-performance wheels and who therefor thinks he can make a good logo, too. As a matter of fact, many many professional cycling teams are equipped with those wheels, so success is on his side.

i thought it was either zapf or apple chancery - i think it could be lucida calligraphy though...

'clueless german rubbish' is what i thought... they'd be better off with some euro-germanic helvetica -- or even embrace a black letter!

Which one it is actually i didn’t really examine, because i dislike this logotype.
’clueless german rubbish’: well; it is a German company after all ;-) They will soon discover DIN for themselves. Black letter, only if they want to address the young and cool kids. But they can’t afford those wheels.

It certainly doesn't scream cycling or modern. If they are making money, it is proof that good branding does not hurt good engineering.

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...from the Fontry