Typophile

Mrs Eaves in Identity Design

JustCreativeDesign

I've created the logo and identity for Lorri C. - A high fashion design & dress making business.

It's the first time I've used Mrs Eaves as a typeface so I wanted some clarifications on the usage:

On the business card, I've used Mrs Eaves Small Caps for most of the text (except Roman for one line) however it seems the numbers are a lot smaller than the rest of the letters and the brackets a lot bigger, I've had to make the brackets two point sizes smaller. Is this what I should be doing?

Also when is the right time to use petite caps? And I wish there was a bold small caps :(

In general, any feedback would also be appreciated. It's my first post on here but I want as much criticism as I can get so don't hold back.

Thanks in advance.

Jacob

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lorri-c-letterhead.pdf71.41 KB
lorri-c-businesscard.jpg272.17 KB
illustarellite

Hi

I learnt most of the design basics from you :)

love da LC logo..... good luck

Sana

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Also when is the right time to use petite caps?

For abbreviations in running copy or to establish a hierarchy.

• It feels more like haughty clothes for older women than creative couture. This is a combination of the monogram, only using a single color, type choices, and overuse of caps all combining into something stuffy.
• The use of bullets in ”• LORRI • C“ feels unbalanced within your compositions.
• The connection between the letters in the monogram looks bad and is not necessary. If you really want letters like this to connect in that way, draw them.
• “High Fashion and Dressmaking”, not “high fashion & dressmaking”. You’re resorting to gimmickry with the ampersand and all-lowercase. That makes the script, the small caps, and the monogram feel like gimmicks as well.
• Go easy on the small caps. They don’t harmonize well with the figures the LORRIC set in caps all over the place gets monotonous.

Alex Pankratov

> It feels more like haughty clothes for older women than creative couture.

It feels more like a wedding consultant or a wedding cake maker to me. Excessive cursive is pretty much a de facto cliche standard for this sort of a business.

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