Right away I like it. Very unique, very memorable. I will look at it later today and comment.

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It might be too subtle on its own, but once its seen in context (actually on the pyramid) then I think it'll probably become obvious.

Great Job! Very memorable design, while not being heavy-handed.

I did find the pyramid to be a bit subtle... For a while I only saw a truncated "E" until the other half from the Z came into focus.

I wonder if there is a way to make another suggestion in the upper left serif of the E. Maybe a slight flourish to hint at the pyramind once again.

The pyramid is subtle but works. IMPO you might try to push the 60 degree angle into the other letterforms. It's a good start to a great idea.

Try pushing the idea of simple geometry into the letterforms. Take a look at the Zales logo. They tried something like you are trying...They didn't do a good job.

I think this idea has great potential.

I like it. Certainly not overdone. I would think that pushing the 60 degree angle to the other letters might distract from/weaken the singularity of the pyramid shape

I agree with not cutting any more letters. I guess what I am initianing would be to design a new typeface based on the predetermined 60 degree angle found in the letter Z. Take a look at
Monotype Futura Black for some "rough" Inspiration.

http://www.fonts.com/findfonts/detail.asp?pid=205103

I agree with (some of) the others: the pyramid is a hair too subtle. Could you adjust it a little?

Points to consider:
Do you consider the rightmost part of the slanted stem of the Z as being the leftmost part of the pyramid?
Do you consider the leftmost part of the serif of the Z as being the leftmost part of the pyramid?
And which of the two is most suited for making the pyramid less subtle?

Whatever you do ... you got memorability here. And likeability! (It's a mark that makes me smile due to its 'playfulness').

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Hector cutting the E is too cute. If its upscale just use the name. Tiffany's logo comes to mind. Did they have to reference anything, I don't think so and they are known worldwide. Its not the logo that will make or break the company, its the product they offer. Who knows in two years they might move from that location and the pyramid icon will be lost as an idenity

Thanks a lot for the comments, I had to do a little business & family trip this weekend and could not watch the posts until now. I

I am not really having much time for this work and must deliver on friday so then only made a few attempts this morning, sorry for not showing a better work.



I

The pyramid is visible in version F.

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Soren O

I think you need to use a more geometric typeface with to balance with the geometric period. The "ROMAN" type is to "ROMAN".

Sorry,

I think you should use a more geometric typeface to balance with the pyramid shape. The Roman type is to Roman.

"Hope that's a little easier to understand"

Did you try a version like F but with the shading lines coming off of the Z?

That is a good suggestion Mitchell.

Thanks a lot for all the help. I

About the type. On the beginning I was thinking about something more inscriptional as well, but realized that the roman letter little to do with egypt so I tried to make it stand for elegance and refinement and as a vague reference to the napoleonic campaign on Egypt and the french XIX century by the modern style. This may be historically imprecise but so would have been using inscriptional romans.

However I used Quadraat Sans spaced bold caps on display texts.



Finally as a comparison I