First, it's a very cool concept, and I think the diner/neon feel is perfect for this concept. Nice work so far!

Second, I think there's a weight problem. The width of the e-fork is much broader than the other letters. Have you tried drawing the D and the N with more overall width to unify the letters more? I think doing that may help the e-fork feel less cluttered or "tacked on" (and, bonus, it will give you more room to enlarge DOWNTOWN so it's more legible when scaled down.)

This may also enable you to comfortably reduce the stroke weight of DIN to match the e-fork, too. I'd also smooth the inner joint of the fork handle to match the rest of your curved corners.

AK

This is a good concept. I'd make the handle of the fork monoline rather than using two lines to define it, and not let it touch the 'n'. Widen D and N, and lose the gap in the 'D', which distracts the eye from the fork.

Good luck

agreed re: concept ... however it's looking very techy - certainly not something I associate with food.

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Paul Ducco
Graphic Designer
Short Film Festival

Paul

you just reinforced my thought.
I am mos def rethinking the typographic execution.

:tony