Trendy? Sure. But it's lovely. Trendy isn't always bad...especially for design firms, who tend to be trendy and change their logo routinely anyways.
Yea, it's hard to read, but seems appropriate given the name.
only nit-pick is the overlap. Fudge the height of the L so it perfectly meshes with he form above it and odesn't leave that hairline or red.
Or, possibly try it without the lower red node of the d. Instead have the l form the lower part of the d. Just an idea.
I like this quite a bit…a tad hard to read but fun. The way the "l" knocks out the lower-left of the "d" works better for me than the first, transparent overlay, version…but I miss the colors of the first sample…the grey feels cold next to the blue.
Everything reads good for me except the "e". It's nice visually, but without the other letters creating the word, I wouldn't be able to fill it in…adds to the "coded" angle though!
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