Doh! Thought it was ITC Serif Gothic, but the e and a are different. Alt characters, perhaps, or another face altogether?

http://www.fontshop.com/search/?q=itc+serif+gothic&x=0&y=0

Upon further review, I'm convinced this *is* Serif Gothic with alternates.

The lowercase "a" is very similar to the lowercase "d." I'm guessing the original pre-digital ITC version was slightly different than the digitized version.

The digital version has missed out the alternates of the original. My Letraset catalogue shows two different a's, e's, f's, k's, r's, s's, t's, z's, E's and L's.

Hey Justin, would you be willing do scan and post that Letraset version? And does anyone know if that's illegal? If so, nevermind.

I'll sort it out over the weekend.

The Letraset version of ITC Serif Gothic with all it's lovely alternates. Sorry the scan didn't reduce very well. Hope this is clear enough.