I have wondered the same thing. What were they thinking? It’s the most ugly thing I’ve seen in a supermarket.

Yes, I Know! But has anyone any idea what this font is. Sorry to be so pushy.

Well after a little digging around on their website, I found a pdf (usually a good way to see what fonts are used in file>properties)...and it turns out to be called SainsburysBigOne. Not very imaginative for a custom font.

There are some alternatives listed on this page.

Acording to this PDF SainsburysBigOne and SainsburysBigTwo. Lovely, isn’t it.

Not much practical help I’m afraid.

Ha! It’s astonishing! :)

yer! Any ideas where i can get tesco’s font. It used to be available at tescobrandguide.com, however the link no longer works.

thanks,

ostorey

Probably because it wasn’t meant to be publicly available. If you are supposed to have access I’d email their marketing team.