For what it's worth - a 2 second impression - it looks quite unappetizing. Perhaps it's the size (and it'd look better when scaled down) or the palette, but now it looks more like a shaving cream brand.
this is for a small local store. They wanted to update,redraw, their logo (chocolate covered strawberry)
here are some preliminary sketches
http://i179.photobucket.com/albums/w307/benedictbro/2.jpg
http://i179.photobucket.com/albums/w307/benedictbro/logoxs.jpg
http://i179.photobucket.com/albums/w307/benedictbro/logox.jpg