The recent News and Events posting for Bruno Maag's talk Type is a design tool at St
Bride Institute in London on July 13, states that "Changes in technology over the last 20 years have meant that type is now not only regarded as a carrier of information but a design tool. In particular, its importance within branding/corporate identity will be assessed and the practical issues in creating type for such an environment demonstrated."
The blurry overlap between functional typography and expressive graphic forms always have intrigued me. Jan Middendorp defines my work as