Wow, one logo style that is going in the reverse direction: older. Maybe a new trend. Looks like a customized Baskerville.

older

Though the spacing looks more like a net domain name than anything else.

I would have said a custom font as well. My first instinct was baskerville of some kind, although some of the serifs are reminiscent of a Bodoni. That might reflect one of the older JP Morgan wordmarks that was based on Bodoni.

Good to see them try to differentiate themselves from the Chase retail banking side.

Thank you!! =)