Typophile

Have you seen this?

Jan Sabach

Hi everybody,
I'm working on logo for an online community of mothers, which will be used as a marketing research tool. It is called "A Fish in the Water", which suggests that the people will feel comfortable there. I like the idea, you get the fish n the water, sense of being part of something—community. Only problem is that I'm not sure if I've seen a similar idea somewhere, I don't think so, but you probably know the feeling, you've seen so many logos, that you're not sure if this image wasn't just stuck somewhere at the back of your brain. The only similar identity i recall is one for Tackle Design by Fredrik Lewander, but it is different enough. Thanks. Jan

Very cool. It doesn't look like any existing logos as far as I know.

- Lex

Hello, Jan! Congratulations on the logo, I like it very much. As for resemblances, it does remind me a little of the work Chermayeff&Geismar did for the Oceanario de Lisboa (sorry, I don't know how to insert a link), the Tennessee Aquarium or the National Aquarium in Baltimore.

But don't worry, I think your logo is unique enough and I can really see the community in there.

Lex and Sebastian,
thanks a lot for your comments. Oceanario de Lisboa is pretty close, that must have been the one my logo reminded me of, I have seen it before, but i agree that it is still different enough. I'll keep my fingers crossed :-)

Thank you for the links Sebastian.

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