Typophile

Business Card Critique

Davide Gi

Hey everyone,

I’m redesigning a business card for some interior designers. I had already designed their logo (approximately 5 years ago) and they’re still happy with it & so am I. I’m using these business cards as my first step towards the new direction - so it would be great if you can critique the cards along with the overall look.

I always flexed the use of whitespace along with grey type. I will be staying in this direction.

One of the new elements I want to introduce (and get your opinion on) is the halftone usage on the left of the cards. My goal was to simulate a snowfall - I didn’t want to put the elements at the top of the card, I found it would be too literal.

I want to introduce the halftone as embossing, debossing or spot varnish. However, the cards will be uncoated, I’m not sure if I can use a spot varnish. Although I appreciate being subtle with the halftone, I’m wondering if it will show enough.

Anyways, I appreciate any help or commentary!

Thanks!

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jupiterboy

The varnish may be a problem. You might look at a white pearl foil or something like that.

This is a white foil on white uncoated FWIW.

Davide Gi

Yeah, I never thought of white foil. I think it could be really nice as white on white. I’m just wondering if it will show enough on my application, or maybe I would do the whole back as a halftone texture.

gerald

i like it but wow i hope that’s easier to read in person than on screen, because i could barely see a single word

Mike Diaz

me too

Ratbaggy

igloo diggin?

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

glazerlicious

Heh, I had the same impression as Ratbaggy, I’m having trouble putting ’d’ ’g’ and ’n’ together to spell ’design’. Maybe throw an ’s’ in there?

innovati

Salut! I second the idea of adding an ’s’ in ’dgn’. For my I read Igloodugun. If it were to say igloodsgn I’d have to read it as ’igloo desugun’ which I would interpret as design!

Looks decent, I believe it needs more contrast to be readable, but instead of toning it up to a black, why not tone it up to that medium blue you see in the shadows of snow.

If this is about igloos the thing ought to use the same colours as snow anyway right?

Captured from web.archive.org on 8 Dec 2008. view this capture