I think the Hudson's Bay Company logo and the lettering in the banner are custom lettering. The main logo is a simplified blackletter script, somewhat like Cloister Black or Agincourt, but it doesn't match any blackletter font I could find.

I think the sans serif lettering at the bottom of the sign looks like Helvetica.

- Mike Yanega

thanks.. here are two more images of the blackletter-like typeface

You'll notice that the lettering of the company name is not the same in each instance. Further argument for custom lettering.

- Mike Yanega