http://ITC Avant Garde Gothic Condensed Bold

Actually, it looks bolder than that. Is there a black weight, or perhaps it's modified?

Sorry, it's Bold, not Condensed Bold.

I'm looking for the Listerine font as well... However it seems like the font has either been modified or it's not ITC Avant Garde Gothic Bold. The "E" and "R" look distinguishably different. Funny thing though - when I switch to medium style the "R" looks ok at first glance - just of course it's not bold enough... They probably customized it? Any suggestions, guys? :-)

As a general observation, it's rare for big brand names to use stock typefaces/fonts, because they want to be distinctive. Once this custom work was drawn by hand, and now it's often done on a computer, but it has always been one of the main ways that type designers have made a living. Nowadays I get the impression that it's frequently the ONLY way that most designers can make any serious money, thanks to font piracy (which is one reason we frown so much on the 'where can I get it free?' question here).

- Mike Yanega

Aaah.. free fonts.... well... free... Therefore - you get what you pay for...