Typophile

Government Travel

utt73

Hello Everybody,

I’m tasked with putting some lipstick on this.

Attached are the initial ideas hashed out a bit. I like the flag from the original, and just thought it needed some tightening up. Thoughts?

Thanks in advance!

AttachmentSize
logotype-explorations-v2.gif16.37 KB
logotype-explorations-v2b.gif16.16 KB

Nice work on these. I’ll leave the critique for others, but I do like your take on the flag logo.

Sharon

thoughts are ... it’s looking good.

—————
Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival
Student Film Festival

I like the ones with the spherical treatment of the mark in v2b, and the ones in v2 with the square sans (Klavika?). Careful it doesn’t end up looking too lemony.

- Lex

Thanks so much Sharon, Paul, & Lex! Glad to have any feedback.
It’s “six-of-one, half-dozen of the other” for me... but I would like to make a decent departure from the original and go with the bottom-left on v2, or either on top at v2b.

The fonts are Union, Demos Bold, and FF Clan. Maybe switch the FF Clan to Praxis Bold... then fiddle ’til it looks good.

Wrapping the “flag stripes on a globe” (US Government... travel... get it?) was the idea for the spherical treatment of the mark in v2b, without making it look like a barber-shop pole. Though users saying “even their logo is a lemon!” would be bad too — as they’re getting hammered on usability of the site (that’s the next task).

I could even animate that globe, but I’m trying to be somewhat simple and classical and not trendy.

hah! the second set of logos has the ’bacon strips’ in them. Stay away from the bacon strips.

My school’s tried to rock the bacon strips for a long time now, and they’ve never been able to pull them off

http://www.sl.on.ca

BEWARE!

I really like the bottom left v2, I think it is a very strong mark that says “Government” to me. The type as well as the flag work very well together. The color is also nice, although Red & Government seem kind of scary together. My first instinct is that it should be green or blue, but I really like the red.

Captured from web.archive.org on 8 Nov 2008. view this capture