Diggin it. For some reason it reminds me of the 3M logo. It has the same solid foundation but is very approachable at the same time. I'm curious how it would look with the cap F at the x-height. Might give it a cool balance. Or it may look totally dumb. Never know till ya try it!

also diggin it - majorly. it's gor a fuller feel to it.

however something about the 'F' and the 'e' (or maybe it's just the 'e' actually I think that's what it is) seems out of place - needs some weight contrast or something.

and the e seems like it smells to the other letters i.e, kerning ;)

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

http://www.millerwelds.com/ , reminds me very much of the Miller logo, although I think it is very strong and works very well.

I like it. Majorly, also. :-) I think Paul is right about the e.

Sharon

Thanks everyone. The e does need some variation, maybe a little taller and less fat.

fully ... slick!

can't wait for update.

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

word. any of it ...?

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Paul Ducco
Graphic Design Melbourne
Bicycle Film Festival

Here is some progress: