That looks so 70s. I don't know if I'd call it an improvement, when the first one wasn't so great to begin with...

I saw that this weekend. Looks like a public TV logo.

I agree darrel, my first reaction too. I bet they told Ted that the bowl is just a representation of his smile from making money hand over fist.

I think Ted sold TBS back in 2001 to AOL/TimeWarner/BigBrother...though he apparently regrets it.

Ramen bowl... hahaha.

but...

(grrrr... still have trouble posting images. I was trying to do a side-by-side comparison with the ubiquitous ABC logo.)

Inferiority complex?

Maybe the bowl is something you find in a bathroom. How fitting for television

I think its a step in a better direction.
As ambiguous as it may be, it definately leaves
the identity open for growth, and futher/later definement, if that makes sense.

Along the lines of, a brand is what you make of it. If it is too visualy pigeonholed up front, it leaves less room for viewer to decide.

Hildebrant.

I thought they were going with something more feminine because they have Sex and the City now.

Patrick,

The ramen bowl analogy is hilarious, both me and my girlfriend laughed at it. =)

A edp

Don't they also use an exploding S in an oval in the left corner of the tv screen. I seem to recall seeing this.

I've changed my mind about the redesign since I've seen it in use. They wanted to have it float at the bottom of the screen semi transparent. So it makes sense to make it boxy and simple.

It reminds me of the part of the egg that snaps open and the partridges jump out of in the credits of "The Partridge Family".

The first logo looks pharmaceutical. The newer version is ambiguous. It could be the logo for a pregnancy test kit.

http://giam.typepad.com/the_branding_of_polaroid_/