Typophile

Logo Critique > Please HELP

ikovic

I am designing a logo for my friends at the Health Blogs Observatory.
This is a non profit organization with the main goal to publish a web portal which would gather health/medical bloggers from all over the world and do some research.

I tried a lot of things and then I settle for three things.

1. Health - cross
2. observatory - binoculars
3. web portal - computer, arcade type font

Is this worth anything? Does anything show potential?
I am not a professional designer, so I would really appreciate your advice.

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The type is by far the worst part of this. Loose the literal idea of having a ’arcade/computer’ style face.

As for the mark - I would try to work this concept out on paper first and stay away from the computer until you are ready to implement.

I understand your thinking behind this. There are two problems for me. Firstly I think the red and white and the cross symbol represent first aid rather than a wide range of medicine and health. Also the “computer, arcade type font” is from a much earlier age of computers than blogging, and its fuzzy edges don’t help. Look for something bolder, clearer and more up-to-date.
I would get rid of the cross but keep the binocular form. Try a warm, vibrant green or orange rather than red to look healthy and lively, and make it smaller if you are going to keep it to the side of the lettering.

In my opinion, you’re approaching this design way too literally. The concept for the blog isn’t visually congruent and to try and create a visual image to go along with the blog is honestly, out of your skill range. Not to offend.

I think you’d have better luck creating a clean logotype and matching it with health related images (stock photography perhaps) in the banner of the site.

Also, to reiterate what Jay said earlier, avoid the “computer/arcade” type. It’s a poor concept to assume that if you’re creating a logotype for a website it has to look “techy or futuristic”. Personally, I’d use a friendly slab serif typeface like Soho, Archer, Zine Serif or Officina Serif. Any of these fonts would bring a confident look without seeming too cold or tiresome.

Thank you for your comments.

I am not offended at all, this is not what I do.

I will try the stuff you suggested, although the fonts you mentioned (I think all of them) are not accessible to me. Too expensive to buy for somebody who is not into this line of work.

To whom do I turn to for designing such a logo and not pay a fortune?
This is a non profit organization, run by people who are volunteers and they need to spend a lot of money on all the technical stuff regarding their portal, so the money is short.

Thank you in advance.

Check your local phone book or directory... most well established design firms will do pro-bono work for non-profits in a giving back to the community spirit. A few phone calls doesn’t cost anything and you might be surprised at what you’ll learn.

I don’t live in or near Croatia, so I can’t really be more specific on where you can find information about who to call. There might be a business bureau that you could contact that could also help.

Good luck.

Yeah I understand what you mean. I could try this, but I am not sure they will be very interested in this (maybe I am wrong). This portal would be on a global level not specific to Croatia.

I am using up your time, but since you have been so very helpful I would like to ask you one more thing. I was looking a little bit on the net about logo design and prices. The first sites that come up in Google are these firms that offer logo design for like 150-300 dollars. Most of them have pretty ugly websites and portfolios, but this one doesn’t look bad > http://www.logoworks.com/

Do you think this is worth it? Is there any better solution for this price range?
Or is it just plain stupid to expect any quality for such small amount of money?

Thanks again.

Honestly, I couldn’t say one way or the other. I’ve never used one of those sites. They might be great, they might not.

I will say, if you’re expecting this website to be accepted globally, I would assume you have a pretty talented web designer. One that would design a site that’s both easy to use, navigate, translate multi-culturally and still be appealing aesthetically. Why not have them create the logo for the site as well? If you don’t have a web designer, then I’d say you’ll need to revisit your priorities, because a logo comes much later in the process.

I’ve heard stories of those “cheap overnight logo” type sites ripping off logos from other designers (in some cases, very well-known designers) but I’m not sure if LogoWorks was one of them. Since it’s owned by HP, I’d think it’s probably legit, although looking at the “Vista credit union” logo in their gallery (and its imitation Disney font), I’m not sure if their results are always going to be the greatest.

- Lex

P.S. You seem to have missed a closing tag in your post up there.

unknown

Yes I did miss it :)

Now it should be OK.

So guys what would be like the best buy price?
Good balance between the price and quality.

That’s really for you to decide. How much are you willing to spend to make sure your logo looks good?

- Lex

precisely.

well put Lex.

—————
Paul Ducco
Logo Design

I don’t believe that is entirely true. Lex just turned the tables. I can turned them back again and we can continue this game forever.

How much is a logo worth for me? 10 000 dollars? Which I don’t have.
There are other things to take in consideration apart from the clients opinion of how much something is worth. There is of course the designer, his work, how good he is. There is also the market, the competition, other designers.
I am not stupid. I do realize that a job like this could cost from 100 to 100 000 dollars.
I saw this logo factories online offering work from 100 to 1000 dollars. This is what I liked about them, that they had some prices out there so I had some idea. OK they maybe bad, but still they are transparent.

That is why I asked you if it would be better to spend 300 dollars on these guys or if for this money I could find a better solution. Yes or NO, simple answer, no hard feelings.

These games with hiding prices and all the mystery remind me of the markets in Turkey and Tunis. Nobody has a prices on anything and they ask the same questions. So they sell you something for 10 dollars, then the same thing for 100 dollars to somebody else.

I would like to know the price, or at least some price range, so I can see what I can afford and also so I don’t offend anybody by approaching and saying dude here is a 100 bucks.

For example Paul tell me how much would you ask to design a logo (only a logo) for the project I described.

A ballpark would START at around AU$2000 - that doesn’t take into account relative factors for legitimate NFPs or NGOs.

And continuing about relativity... - i.e, how much value is placed on the project, it’s an image and identity - a face - for the organisation.
Then you need to factor in things like; research (there always should be if the project is of any value to the business - the designer needs to get up to speed with the company, service/s, structure, audience & visual language, and competition etc. to understand it.) then ... project timing; specific requirements; approval processes; project management etc.

You’re paying for the creative’s/designer’s time as a creative/visual thinker and designer - if you think that time is worth $100 you’ll get a $100 result - because you will get A result. No doubt about it. Having said that, if you value a designers time at $100 ... you won’t have any choice but to be happy with whatever the results are. Clipart with a font might work ... who knows.

I’ll refer you to the triangle ... you can have any two sides included in your project. Which two are most important to you?

You’re paying for the creative’s/designer’s TIME of finding an effective and appropriate solution to your requirements and their EXPERIENCE in finding that effective and appropriate solution.

It’d be great if it were a fixed price industry ... but it’s not. There are too many variables involved.

At the end of the day, one thing never changes. You get what you pay for.

—————
Paul Ducco
Logo Design Melbourne

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