This is a very open-ended question. What kind of image do the café owners want to have? With a name like “COFFEEROOM”, maybe a tightly kerned Helvetica Bold in black on white would work, but we really need more information.

- Lex

what are the goals you wish to achieve with the identity?
what type of crowd does the place need to draw?
is it up-market or budget?

we really need more information before any valuable advice can be given

thanks all for a feedback :)

well, I will try to describe it in a few words : it’s planned to open a cafe chain, with three or four outlets in our town and if all is well, few other towns as well. The cafe will offer one of the best coffee in town, bakery and drinks. It won’t anything exclusive or arty, just a good coffee, nice lounge music and patisserie. can describe it as a good standard. as for target audience..middle class, students ...business people...

It is not an up-market project, just a good local cafe chain, as i already mentioned above- no special exclusivity about it, but still good value.

As for image...the owner really havent got any ideas so far, but i think it shouldnt be just trivial cup of steaming coffee or some simple coffeebean, although one can look really good if implemented creatively, so ....id like it also not to be very abstract, arty or quirky thing...maybe it can be icon image (pictogram) thing...it has to be smth simple at not banal at the same time...i will show down below the logos of the cafes i personally like...so maybe can bring u some ideas....

thanks everyone in advance

Anastasia

doesn’t sound (to me) as though you’re putting your efforts into finding suitable designers for these projects.

I’d love to work on an identity for a cafe (based on a decent brief from an owner who knows how they want people to perceive and respond to their cafe/bar, i.e, not necessarily”I want it to look like this” more “I want it to feel like this”)

... anyway ... sounds like these designers had a great opportunity and let you down.

—————
Paul Ducco
Graphic Design Melbourne

Thank you , Paul :)

What do your competitors look like?

hhp

art lebedev is a good and well known design studio in Russia.
It could be worth it trying to talk to them even just to see how much they will charge.

http://www.artlebedev.ru/

art lebedev is a good and well known design studio in Russia.
It could be worth it trying to talk to them even just to see how much they will charge.

i think i could better turn to Saachi& Saachi with the same result :)

Art Lebeved is one of the most expensive and known agencies in Russia, though not the best one up to me...:)

we’re local cafe chain...not up-market, Victor :) you comment made me smile :) but still thank you very much for it!

Anastasia

i’m not a big fan of the Saachis.
and the book they produced (lovemarks) was badly designed in my opinion.
but yeah, I wasn’t too sure about your budget.