wow! this is really good!
thanks for sharing!

fantastic idea!!!

That’s brilliant!

amazing!!

Brilliant!

Good find, Satya! Do you know where it is?

Edit: Sorry, just spottet your link. I am soooo nearsighted!

Very nice.

Reminds me of Fred Eerdekens’s work (mentioned on Typophile before).

I’m not sure I’d say “very well executed” until they get a higher-wattage bulb. ;-)

So...
Is there a tutorial out there on how to make letter shadow wires like that?
Are they available pre-fabricated?

I may be getting back into the sign business, so things like this are good to know about.

Thanks for the link, Craig. Fred’s work is awesome too.

So how does this sign work in the daytime?

So how does this sign work in the daytime?

I’d figure this would look much the same on a south-facing (in the northern hemisphere) wall at high noon, and skew throughout the day at other times, throwing the separate shadow elements out of alignment to make it undecipherable less than an hour out either way.

Otherwise it would look like semi-random bits of wire sticking out of the wall.

Too bad it’s set in Arial :-P

- Lex

Fantastic, although a stronger light would have been better.

Nick Cooke

“So how does this sign work in the daytime?”

It works in the daytime by being uber-pretentious to the point that “’if you don’t know where we are, then you’re just not ’in the know’”

;o)

LOL

So by using Arial is the artist being avant garde by acting in opposition to high-minded typography, or is it deliberately low brow by using the font of the great unwashed? Makes me wish I was still in school just to write a bullshit paper about it…

They didn’t spec Arial. The sign maker, as always, defaulted to one of the 3 default fonts installed on his CNC machine.

Something just occurred to me: Microsoft needs to release an updated Arial with jagged edges too small to notice when used in office documents, but unmissable when used by sign machines.

Really great stuff.

Totally cool but I agree a stronger light source would be better.

Really nice.

I wonder how cool it will be if these tricks can be integrated with a billboard or something.

That is really nice. It’s too bad they don’t have a shot from nighttime, when it’s supposed to be best.

2x wow!!!

António

If you look past the roof, you’ll notice that it’s still kinda early dusk... which would probably account for the spot light appearing weak. Chances are it’s probably a pretty high candlepower rating to get the desired effect in true darkness.

¡Handpicked!

It’s stunning!

a new perspective of typography. very well achieved