"What the font" says Sommet or Stainless, but neither are exactly right. Sommet's S has different shaped bowls, and Stainless' verticals aren't as straight.
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Typophile
Chevy advertising font
Klavika
It was slightly customized for Chevrolet, so that may be what tripped up WTF.
Yes, I see that the center of majuscule M in the Chevy version reaches the baseline, unlike the off-the-shelf version. Thanks!
Captured from web.archive.org on 19 Jun 2010. view this capture