I don’t mean to sound . . . mean, but I find honesty is the best way to go about design. I don’t get your mark. And “Conferware” sounds so “Compuglobalhypermeganet”. It doesn’t convey any sort of meaning to me other than a very abstract corporate environment. It reminds me of companies like the ones in the movie Office Space; Initech, Initrode, etc. In short, it’s very web 2.0.

The mark itself is also very contrived and generic. Nothing about it would make me want to do business with your company. The two little dot square pilly things in the middle of the mark will get lost at scaled down sizes, and I don’t really get what they’re doing there.

I think you need to be thinking about more than just the font right now. It won’t save your logo (and your company) from getting lost in the sea of the corporate world.

penn

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Hi Penn,
thank you for your opinion, you go to the whole substance of our business. And you don’t like it. But you have expressed your feelings which is good. What is good for us is that many other things determine why people do business with us.

This is a visual rebranding for us and I am happy to hear every kind of opinion. For now, we want to take the most from our existing name (which has it’s history) and use a graphical element that represents our core. The typeface is a natural part of the visual concept, so I am seeking for advice how to connect these two in the best way.

pennANDink, the words you’re looking for can be found here, it’s so much fun.

Good, guys. This is a bit off-topic but personally, somehow I share your thoughts about the phrases (i.e. bs) used in IT world. It’s full of these and I even don’t like the consulting fabrications in general. If you would like, you can help us developing new branding (name, visuals), for this or another company. We would pay you for this, seriously. You can contact me through typophile message. I will be happy.

Given the choice of those two fonts I prefer the Daxline. Penn&Ink is correct though, your mark itself needs some more work. The two dots between the swooshy things will be tiny specs when reduced to business card size. The swooshes are rather generic, in this design they actually remind me of a curly telephone cord. If you can go into greater detail about what your company does and who is your targeted audience we may be able to give better suggestions.