Typophile

The Helvetica is the Massage?

armin

Hello, can someone confirm that I am not losing it?

Quentin Fiore’s famous book of McLuhan, The Medium is the Massage, is regularly credited to using Helvetica. The cover does appear to use Helvetica, but isn’t the inside Akzidenz Grotesk? Sample attached.

AttachmentSize
MediumMassage_01.png266.15 KB
MediumMassage_02.png531.82 KB
‹ 1930s fount font id ›
Jan Erdmann

... isn’t the inside Akzidenz Grotesk?

Looks like it.

Viviane Tubiana

I would agree. When in doubt find a page with a cap R - that will tell you in a snap.

Captured from web.archive.org on 13 Oct 2008. view this capture