Typophile

Probably simple, but help needed anyway

blackbirdsings

Obviously Futura is on there, but what is the Maxwell House type? I know its pretty plain, but i guess the distinguishing feature is the cut ends of the L and E.

I feel like i know this but i'm not motivated enough to rack my brain today. I have tried the usual suspects to identify it.

Thanks.

http://www.rubylane.com/shops/drury/item/WVT5677

Captured from web.archive.org on 15 Apr 2015. view this capture