2nd thread?

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Paul Ducco
Graphic Design Melbourne

Have a good look at the kerning.
It is not pleasant this way. Especialy between the ’ti’ and ’it’.

Beside that...

It is very minimalistic.
But you said it is a people business. I always find these concepts are to distant from people. It is clean and I do not get a warm, fuzzy feel. It does not attract me!

Interesting what you have done with the ’ti’ and ’it’.
But it isn’t for a church. The cross is to apparent.

It could also be a wordmark for a newspaper. But perhaps I’m seeing that because I am redesigning a newspaper. ;-)

Hope this helps, again. Because you did already show the other two variants.
;-)

Where is the agency based? What sort of job seekers/clients is it targeting? Is it the ’clocking on/clocking off’ type of worker - people that work by the hour? If so perhaps something with undertones of speed and agility may be more apt, ie. your company has the workers that gets the task done quickly and efficiently. Is it targeting any particular industry?

Its hard to say without knowing a bit more about the company, but the options above aren’t really jumping out at me.

I happen to quite like the new one Tin. I am a fan of simple typographic solutions, that said, I feel the name is flawed - as previously discussed in the other thread. So I would avoid any visual reference to time or clocks. I feel the last one (on the bottom) with the people in the circle is a bit overdone and confusing. I would incorporate “RECRUITMENT AGENCY” or the German equivalent into the logo and get done with it because this ain’t getting any better with a name like that :)

Hope this helps.

Jay

I don’t think the name is the problem.
Perhaps you should look for other concepts for the logo.

Hi and thanks for your comments so far.

And apologies for starting a new thread. The previous one was simply getting too embarrassing...

In essence, the job agency provides bulk job ads to corporate clients of all kinds. They are not targeting any particular industry. Nor are they dealing with job seekers in any way (my initial post was a little misleading here).

This would be an earlier concept of ours:

However, I couldn’t find a way to tie the people to the wordmark in any useful manner. I also feel like the concept of people in a logo is a bit worn out, especially in a job agency. What do you think? Which logo has got the most potential?

Webdesign Hamburg

Which logo has got the most potential?

Definately the first one. Number two, as you said, is too much like a watchmaker and sorry but i hate number 3 - far too fussy. You are right to avoid people - too cliched.

Having said that, if someone at my work was on this project I’d advise them to do further explorations. What would it look like with really tight tracking - like the Wolf Olins’ Booz&co work?

Is it supposed to be two words or one? Might be interesting to treat it as one, how would it be pronounced? If you wanted a subtle tilt at ’people’ you could look at something with the i’s representing a person - relationship with the t representing a relevant concept. The symmetry is nice but as bobby said, take care not to look like a church. Maybe the ’me’, as in personal, could be emphasized? Does ’ze’ mean anything in German?

Could also look at a far subtler nod to ’time’...dunno, something like the letters casting a shadow starting long and going to short representing the passing of time without alluding to clocks. Might be too fussy. Tracking from loose to very tight in the middle to loose again - acceleration?

Just some random thoughts anyway, take them for what they are. We would get all this sort of stuff up on a wall and start exploring.

I would avoid having ’recruitment agency’ as part of the name or mark - its redundant and dull.

ps. that thing with the clip art in your last post is just awful.

Maybe a different i-t connection.

Sharon

I second the booz&co reference. Experiment with spacing and relationships between the characters (more than with just the “i”&”t”). I don’t know if you’re on the right track yet, but you’re on a much better one than before.

penn

just throwing the idea out there.

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Paul Ducco
Graphic Design Melbourne

“F” made me laugh.