The original logo has not uploaded well, never mind, it was only to show that the b was formerly a B and that there used to be a reflection.

The last sentence was supposed to convey the fact that I am not even aware of many of the criteria with which I need to be able to critique my company logo. (Its nearly 3am here in London and my mind is getting mangled enough not to be able to express myself more clearly!)

S.>

1. I would agree with your idea that the ligature should be placed over the “u” and “n”. That’s the unique word (travel isn’t) and it’s the one that’s consistent throughout your site iterations.

2. As for color, are you intending to use this orange on black? if not, upload it on different background colors such as paper or an alternate color you’d like to use for your identity. That way we get a better feel for how well the main orange color will work across a variety of placements.

penn

well, when I first saw your logo I had no idea what that curvy thing on the “r” and “a” of travel was and why it was there. Is it the top of a mosque? Regardless of what it is, I don’t think it fits there. It could easily be mistaken for a leaf or a wishbone.

I don’t think the period delimiter makes it look more like a website than “bedouin travel”. In fact, take that period and place it above the “i” — or just get rid of it. Right now it looks like you’re trying to be “l337” like uber.pwnage or h0t.d0gs

your “b” has a straight cutoff on the bottom left corner, however, your “d” does not.

it sounds like you’re on a tight deadline. Try to find a muslim influenced script in place of your serif font. That way there’s no need for motifs if you already establish the muslim or middle eastern feel you’re going for. If that sounds too cliché then go get a nice serif font and try making some of the changes above. I think it will lessen some confusion.

Dear Penn and MrK,

Thanks for your comments, Penn - your first point is what I too was thinking as I have no Graphic Design skills I will perhaps wait and see if someone comes up withsomething better before getting a designer to try it so I can have a look see. As for the background colour, I guess it needs to work with White firstly, and then if possible, with Black too, the text colour though has to be something evocative of the desert.

MrK, I don’t want to make the dome any more overt as a great many of my customers will not be muslim and I don’t want them to necessarily feel excluded. Interestingly those that have been coming to the business with an islamic eye have tended to spot it quicker than those not looking at it from that angle.

Am open to moving the period around but I did quite like the idea of keeping it all as a web address though I didn’t understand the ’1337’ comment. As for the bottom of the b, I can see why you thought that, I though it too and it was the first thing that I pointed out in the amendment though surprisingly it didn’t look as good somehow.

Thanks for taking the time so far...

Right, have had a bit of a think on this one and I seem to be losing myself in options:

could chnage the dome ligature by:

1. moving it onto the right stem of the u and the left stem of the n (hopefully without the n getting confused with an h)
2. moving it to above the i
3. replacing the o with a dome
4. leaving it where it is

then I guess I could see whether logo reflection can remain by:

1. making it 5-15% grey on a white background and 35-50% lighter than when on a black background
2. making the outline a ’ghost’ one
3. giving up and doing away with it together

paralysis by analysis I fear!
Saqib

Right, have had a bit of a think on this one and I seem to be losing myself in options:

could chnage the dome ligature by:

1. moving it onto the right stem of the u and the left stem of the n (hopefully without the n getting confused with an h)
2. moving it to above the i
3. replacing the o with a dome
4. leaving it where it is

then I guess I could see whether logo reflection can remain by:

1. making it 5-15% grey on a white background and 35-50% lighter than when on a black background
2. making the outline a ’ghost’ one
3. giving up and doing away with it together

paralysis by analysis I fear!
Saqib