Write it on rough newsprint using a steel-nib pen and sumi ink at double or triple size. Scan it, use levels to kill the newsprint color, and you’re all set.

A good compromise might be to skew the text, but keep it clean, and add a texture overlay in front and behind it. Sounds like she wants it to look "exciting" wooooo.

Reactor Degrading

"First drawn in 1993 by Tobias Frere-Jones for Neville Brody’s Fuse magazine, Reactor FB combines abraded forms with Tesla’s theory of destruction through accumulating rhythmic points of noise. The “Derelict” style offers choices of eroding framework for each character. In Degrading, each letter flings soot and smut at its stark neighbors until accumulating flecks build up a roaring vibration that can overwhelm the outlines; FB 1996"

Sophisticated and euro? Sounds like "Helvetica"

thanks guys!
i combined all of your thoughts and ended up with 2 options, as we providers like to do. one helvetica cy light - skewed it with different gradations of grey and the other one, i handwrote / scanned and placed some funky line drawings in there and played with curves. client seems very excited. thanks for your thoughts.

"Sophisticated and euro? Sounds like “Helvetica”"

lolz

when i read stuff like this, i am so happy i am out of the design biz...