Typophile

Terminology: Down style and up style

Christopher Tim...

“Down style” means to capitalize only the first word and proper nouns. Usually in titles.

This is a title in down style which Microsoft Word calls “sentence case”

This Is A Title In Up Style Which Microsoft Word Calls “Title Case”

I refer to the latter as “up style” for lack of a better term. Does anyone know if there is a proper term for “Title Case?”

I’ve heard “up style” as well for “Title Case”—though that doesn’t mean it’s right. Works for me, though.

The only proper term for “title case” I can think of is “initial caps” or just “capitalization”.
Both are used frequently – in The Netherlands that is.

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