Typophile

Wordmark critique

clashmore

Hi, all. I’d really appreciate your critiques of this wordmark I’m working on. It’s Helvetica Neue with the l borrowed from DIN Mittelschrift and slightly altered, and a single story a built from Helvetica’s d.

Thanks in advance.

AttachmentSize
clashmore-typo.png6.5 KB

Let me ask you this, why would you want the Clashmore word mark as opposed to the avatar you have. It, the avatar, is much more interesting, individualistic and thought provoking than a series of san serif letters strung together with no distinguishing marks other than some of them are altered characters.

Michael

Michael/typerror: Are you looking for a more complex answer than “they still make fun of Prince for changing his name to a symbol”?

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