I am working on this logo, and I am having a bit of a hard time. I looked at fonts for inspiration, and Alleghieri had some interesting swashes, that inspired the box look. I used that font for the first three, but it looks too amateurish and dirty to me, especially for a photographer (since one would hope to convey crisp clean imagery).
I still liked the idea of the “L” and “k” making a box, so I modified Bernhard Fashion. I started to really like where it was going at that point. This is a chronologically numbered grid of where I am currently at, with the last one being my final attempt thus far.
To add insult to injury, the client likes the first three, which I now can’t stand.
Ugh. Any helpful comments appreciated.
