It looks somewhat like Rotis SemiSerif.

Yes it does look like it, but I think its actually a different font, since I have seen it used on many occasions.

found it, its ROTIS SEMISERIF STD

Thanks :)

Sorry to burst your bubble Sam but this is not Rotis SemiSerif STD. As Yves has already pointed out it “looks somewhat like Rotis SemiSerif” but it’s certainly not a match. My guess is that this is actually derived from Rotis Serif to begin with. Note the balled ends of the ’a’, ’r’ and ’c’, it would be much more difficult to add these to Rotis SemiSerif than to simply remove the serifs at the bottoms of the serifed characters. Beyond that the charactes have been squashed vertically with the curves of the ’a’ and ’c’ having been completely redrawn. I also suspect a stroke has been added to the arms of the capital ’T’. You can see what I’m yapping about visually below.

>> It looks somewhat like Rotis SemiSerif.

> Yes it does look like it, but I think its (sic) actually a different font, (…)

> found it, its ROTIS SEMISERIF STD.

Errr… Care to explain what’s the difference between Rotis SemiSerif and ROTIS SEMISERIF STD? :^)

Yves, when you SHOUT it, it might just become true. ;)

LOL :^D

My bad, I thought they were different from one another. So looks like its a custom work.

No problem. ;^)

The suffix STD only means it’s a Standard OpenType face, a typeface with a limited character set that doesn’t take advantage of advanced OpenType features. That’s purely technological and has nothing to do with the design. The suffix Pro stands for ’fat’ OpenType faces with extended character sets, like small caps, contextual ligatures, Eastern European accents, Cyrillic, Greek and so on. Read more about it here.

Pretty sure it’s a custom designed logo inspired by Rotis SemiSerif.

Thanks for the info Yves. This font just caught my attention and now I can see it is different in comparison. I would think Collins Stewart’s logo is the original one if I am not mistaking.

http://www.collinsstewartwealth.com/images/CS_Logo.gif

That’s Rotis Semi Serif all right.

Why do you say that Yves? The curves don’t match up at all?

Naw, Collins Stewart’s logo Sam linked to in his last comment. :^)

Sorry Yves. Eyes wide shut!

No prob. The number of times we’ve read too fast and assumed too much on the Type ID Board, me included… ;^)