Typophile

wonderpixel logo

eeht

This is one of my first times posting, but I’ve read tons of the threads in this forum. I love what you guys do here, so I’m coming to you with my dilemma. I’m having a bit of difficulty with a logo I am creating. It is a personal project of mine, and I am having trouble with font weights.

I am a college student, and I am starting my own personal online portfolio. I do a bit of freelance work, and I would like to get my name out there. These are the first drafts of my logo, and this was one direction I was considering going in.

I’m a bit fond of the squares, but for some reason they look awkward to me. However, I am in love with the font (Gotham).

I also played with the idea of using a ’super-hero’ looking logo with a shield and a big bold ’W’ with the url of my website-to-be underneath as a tagline. I don’t see this done very often, and it might be a fun idea to play around with.

Suggestions?

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eeht

Ah, buggers. Sorry for the double post, but I would also like to mention that I do graphic design work (Mostly advertising, and I work on my college’s magazine and newsletter). I also do a bit of website design, specializing in interactive flash layouts. I don’t do a whole lot of branding or work with logo design/illustration, but that is the direction that I would eventually like to go in.

I’m a Sophomore in college (going for a degree in Graphic Design) and I’m taking typography, digital web design and mass media production in the fall semester, so hopefully I’ll get some good experience then.

Hopefully this information will make it easier to critique my design

nvhladek

“wonderpixel” is a great name: super fun and interesting.

Right now, I think that the mark is too small and does not balance well with your type. Also, your kerning is all over the place, although maybe you just quickly posted these mock-ups to give up some idea of your direction.

I think overall it’s a bit static, and doesn’t evoke enough of a sense of “wonder” or “pixel.” The colors are nice, though.

A few questions:

What does it look like in black and white?
Did you start with pencil and paper?

—
Nick Hladek

eeht

Yes, that was done fairly quickly. I wasn’t paying much attention to size or kerning, more to the effects of different weights. I actually did start out on paper. It’s pretty messy, I did it with a purple marker.

This also shows some ideas with the ’Superhero’ look. I think I might explore that a little.

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