Typophile

High-end, luxury type replacement for Times New Roman?

Kenny McNett

My high-end academic company has used Times New Roman as their "logo" for the last 17 years. It's even in giant silver letters on the office wall. I asked for the logo file and they said "oh, just type it." Cringe. Cringe.

As their new director of marketing, I'm trying to help them modernize. Fortunately, we're re-branding and they're up for a logo change, but I'm sure any extreme departure from Times New Roman is out of the question.

So, we're shooting for a high-end, classy, luxury typeface that still has some academic tendancies.

Does anyone have any suggestions?

I will definitely look at them all. Thank you!

Ben Kolbus

I've been using DTL Documenta for a while now, I really like it, but it's expensive
i've always been happy with Hoefler Text too, actually, although the one supplied with OSX isn't anything special
you'd better look at the full version, and the titling weights

Si_Daniels

Font Bureau Starling - as announced at TypeCon!

http://www.typecon.com/talk.php?id=258

bobbybobo

I'm a huge fan of Minion.
Garamond has also nice features.

Nick Shinn

Beaufort has a few things in common with Times.
There's an OpenType version (small caps, OSF, etc.) available, but not retail just yet.

BrianMorgan

I'm very fond of Lexicon. I've set a few academic pieces in it and it reads and performs very well. It's pricey, but nicely-made. You'll probably want No.2, with the higher ascenders.

Lexicon

Mr Kolbus mentioned DTL Documenta, but you might want to look at their Haarlemmer (a revival of a Van Krimpen face).

DTL homepage

Kenny McNett

Loving it. Thanks everybody. Happy to look at more suggestions while I mull these over.

Anass

Caslon 540 is nice

jayyy

That Lexicon is major pricey!!

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