Typophile

Need "expensive looking" font....suggestions welcome

alipali0 votes

By expensive I mean Tiffany's & Co. or Kate Spade, maybe the expensive is in the simplicity and elegance, definitely the timelessness. So no script or handwritten, will be in lowercase.

This font is for a logo (black type on white bg) for a high-end wedding and event photographer if that helps, which it probably doesn't.

Thanks for any help...and I'll be sure to link you to the finished article so you can see what it looks like.

Al

Try a Didone like H&FJ Didot.

No matter what font you decide on, set the type expensively.

Find a light-weight and airy sans and make it less than black on white. Shoot, make it practically invisible.

How bout the Luxury font set from Christian Schwartz and House Industries.

http://www.houseind.com/index.php?page=showfont&id=536

How about this…

http://www.dreamdealer.nl/upload/img/gold/014.jpg

sorry couldn't resist.

Thanks all for the suggestions...

DrDoc -- "Try a Didone like H&FJ Didot." - Perfect!!

Technically, should I pay my logo designer seeing as I (we, well ...DrDoc) found the font?

I have to give a thumbs up on that Didot suggestion, as well. Can I get a cut for concurring? :)

--"No matter what font you decide on, set the type expensively."

What do you mean?

I was being kind of facetious, but I meant go all Bringhurst on it. You know, pay special attention to kerning, don't mix different typographic eras thoughtlessly, use the proper optical weights, blah blah blah.

This is h&fj didot - but which? And can it be purchased?

H&FJ Didot can be purchased here:

http://www.typography.com/fonts/font_styles.php?productLineID=100004

Unfortunately it looks like you can only buy the full family, not just a single weight.

Be careful with choosing the appropriate weight of Didot to reverse out of black. The high contrast on the 96 point master may make the delicate serifs disappear.

I am conflicted about using H&FJ Didot for luxury brands. It is an exceedingly beautiful face, but risks overuse and is often oddly paired with Helvetica--see Harper's Bazaar or luxurycollection.com for examples.

In my eye,luxury brands typically choose serif families with small caps and oldstyle figures, because your average MS Word user doesn't have easy access to those characters and so see those as unique and exclusive.

I would look at Joanna (there is a hard-to-find Postscript version with SC and OsF), Proforma, Whitman Display, Charter, Miller, Mercury, Farnham, Absara, Scala.

David

Captured from web.archive.org on 30 Jul 2018. view this capture