What does the new Mazda typeface look like?

kris21 June 2008 · 01:00

After reading this article I'd like to know what the new typeface actually looks like. Anyone got anything?

—K

Kunihiko_Okano21 June 2008 · 01:56

Mazda's Japanese site has just relaunched yesterday. I'm not sure this is one or not, but you can see it below link.
"MAZDA BIANTE"
http://www.mazda.co.jp/normal.html
And you can see another name if you would reload this page.
"MAZDA DEMIO" "MAZDA ATENZA"

This Japanese article is the same one you read.
http://www.mazda.co.jp/corporate/publicity/release/2008/200806/080619.html
I think "NEWS FROM MAZDA" is the new typeface.

dj8922 June 2008 · 18:45

so its pretty much a thin italic version of SF Automaton (the logo font) by the looks of it?

Captured from commoncrawl.org on 27 Apr 2015. original URL