Typophile

sandwich label/logo

amyloo

hey can you give me some advice on a logo I’m working on please. The logo will be on a the label of a pre made gourmet sandwich. The sandwich brand uses hand made stone-oven baked bread is fully Irish owned and uses all Irish products. I started using the hills in the back to represent this and the wheat to represent the traditional method in which their bread is cooked (apparently this is unusual) I’m having trouble with the font and as being done on a low budget I need to use a free font. I just feel that its missing a traditional, quality for money, good food feel all suggestions welcome!!

Thanks

How about a thin serif with not to much contrast, like maybe Willow?
Good luck!

The rolling hills background doesn’t look like hills to me even in an abstract sense. I do like the colors but would try to make the hills part of the logo not a background.

The name seems a bit hokey to me too - especially for the market. Sounds a bit “AS SEEN ON T.V.”

Is the name fixed or possibly changeable. Right now nothing in this logo (name or design) suggests Irish owned or ingredients. Do steer clear of cliched stereotypes and iconography though. I’m Irish BTW :)

Have a look at some nice branding by Pink Inc who do most of the O’Briens Sandwich Bars work.

hey thanks for all you suggestions! Not sure about the name that is what he gave me to work with I know what you mean by the “AS SEEN ON TV” comment lol I’ll have a talk and see if there is any possibility of changing it. Now if anyone has a suggestion on a suitable/clever name....

Thanks again eveyone keep the advice coming:)

This name screams for an exclamation mark at the end, and definitely doesn’t say gourmet to me. It sounds like something Don Cherry would endorse. I’d suggest using the last name of the owner to give it a traditional, family-owned feel.

I like what you’ve come up with, but it doesn’t say “traditionally-made with local ingredients” to me. Even your image of the wheat is a bit sterile-looking.

Since you don’t have the budget for a font, why not hand-letter the logo?

- Lex

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