Hi folks,
Im looking to find a font that will compliment Times New Roman. Its for a clients brochure and they make furniture. They preferably would like a sans serif...
Thanks for any feedback.
I created the evil Comic Sans to replace Times New Roman when it was used in a comic application.
I designed the letters in the Ministry of Sound logo to replace Times New Roman bold.
http://www.ministryofsound.com/
Fonts to compliment? I don't know but I know how to replace it.
hi logy,
> Im looking to find a font that will compliment Times New Roman.
> Its for a clients brochure and they make furniture. They preferably
> would like a sans serif...
as already suggested I agree that Univers (preferably in the condensed version) is a reasonable solution.
However, if you could get your hands on some old books from "Severin und Siedler Verlag" designed by Otl Aicher solely using Times, you'll see, that this much-maligned typeface doesn't even need a complementing sans, but is strong enough to support a remarkable, fresh and modern design on its own.
I used to work at a company that spec'ed Times New Roman and Helvetica Neue Condensed (in a variety of weights). I think the message here for choosing a compliment to Times is: go for strong visual contrast and an equally ubiquitous typeface.
However, your client's style is more important than our snipes at their type peccadilloes. Is it mid-century modern furniture? Colonial? Suburban McMansion Faux Neoclassical Victorian Mash-up? TNR is such a non-character for so many viewers, you could probably pair it with any number of sturdy sans, as long as TNR remains at a text size.
Malte - you probably shouldn't read this article from The Economist then...
http://www.andreaharner.com/archives/2006/09/fear_of_flying_welcome_aboa...
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