Typophile

Sans caps on 1930s London Underground deco poster

ChuckGroth

hi, guys.
i came across this poster and i’m wondering what your thoughts are. at first i was certain the type was Underground, but it doesn’t quite match the sample in myfonts. perhaps a more original version? i was also curious if anyone would venture a guess on date. i’m fairly confident it’s from the 30s, but if anyone had more specific info, i would appreciate it.

thanks!

Given the time these were published I’d guess this was hand-lettered.

i thought of that, but with no obvious variation in letter forms, it seemed unlikely to me. why go to the trouble of hand-lettering if you’re not going to make it look hand-lettered? but i don’t doubt that you’re right.

why go to the trouble of hand-lettering if you’re not going to make it look hand-lettered?

Huh? Well, that’s a very post-modern point of view! :-D

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