Why did I think it would be Trajan? ;-P

Szabolcs

It is likely a custom font. Nike has been having them made for their ads for a while. Still, I could be wrong. You might want to look up plazm fonts and see if they did it.

It's not a custom font. It's actually 'United' by House industries - United San Reg Bold or Heavy to be exact, as there are quite a few weights with this font and the same again with serifs

http://www.houseind.com/index.php?page=showfont&id=531

JH

Search is your friend.

Not Trajan at all.
Szabolcs ??

Miss Tiffany and Jazz is right, it's United. Quite expensive :)

Sorry next time I'll search.

Anyone has a cheap alternative to United ?

Thanks a lot.

caricastyle:

c'mon, be a bitt more creative, more associative. At least the ";-P" should have inspired you! Use both sides of your brain!

SPARQ <=> SPQR --- they have a very similar "look". Nike = Greek godess of Victory (Latin Victoria), so merely looking at the thread title alone, I thought SPARQ might be a misspelling... So, what modern font would best express the classic (ancient) Roman ideal express most?

Szabolcs

Still don't get it... :)
"So, what modern font would best express the classic (ancient) Roman ideal express most?" : SPQR, Trajan ?

Anyway, any alternative to United anyone? Thanks.

One suggestion: Verse. Note that it doesn't have a lowercase.

Thanks Tiffany.

I found: B-52 and ITC MAchine and Base Runner JNL

SPQR = Senatus Populusque Romanus

"The Senate and people of Rome."

I didn't make that association, although Szabolcs did. Any credence to this connection? Perhaps...

As concerns the font: in Miss Tiffany I trust.

--
Nick Hladek

"Any credence to this connection? Perhaps..."

I personally believe it's more in the line of "Hm, spark sounds good. Active. Incentive. Yeah, name it so. Oh, and spell it with a Q: Sparq, [delete]so that it reads like Iraq[/delete], [insert]so that it catches the eye[/insert] and is conformist with new Web 2.0 naming conventions."

I doubt the Marketing guys of Nike thought of the Roman (farfetched, admittedly) connection. I mean, you were the first to get it. Is that something specific American, or is it not en vogue to have classical education any more in general, a world phenomenon?

Szabolcs