Hi all,
I have a client who insists that I find the font used in the Goldman Sachs logo. It seems at first like a modern typeface but lacks most of the serifs ... so maybe a transitional?...
Anyhow, I have so far drawn a blank. I realize that parts of the GS logo have probably been hand-tweaked, but if such a font exists that matches "oldman" and "achs", I will be in much better shape than I am right now.
I really appreciate your all of your expertise and assistance.
Cheers!
- George
Hi George,
The Goldman Sachs logo was designed in 1970 by Lippincott & Margulies. The colour is blue (Pantone 652). Goldman Sachs uses the typefaces Univers and Sabon.
Hans Stol’s Website about Corporate Identity
Here’s a bigger version, by the way:
Similar fonts? Britannic, maybe?
F
That's definitely a start. But none of these quite have the rounded presence of the serifs on the "a" and "c". That's where I'm stuck. I suppose I'll be pulling parts from some of the fonts mentioned and something else for the serifs.
Thanks for the info!
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