I need some advice about identity.
My brother and I are soon establishng our own Graphic Design busness (within a year). But are in two minds about the direction for our identity.
We have two ideas which I would like to put forward.
1 - Scratch Graphics (or) Vendetta Design : Focusing on graphic design within the creative industry, but also extending to brand/corporate identity.
2 - Focusing our own identity on the fact we are brothers, therefore using our own surname and exploiting the brotherly LOVE/HATE relationship.
I guess what I am asking, is would we be limiting ourselves from prospective clients if we name ourselves SCRATCH GRAPHICS / VENDETTA DESIGN. We are trying not to jump into an identity too soon.
The more I think this through, the more I am looking at the BROTHER identity. But would appreciate feedback from anyone offering their profound knowledge and experience.
Take care
kumbuniko