Typophile

node 4562

unknown

Hi i'm working on a typography assignment for a university paper in New Zealand. The Assignment is "Use the type from a non-alcoholic beverage and container to design your own perception. The inherent challenge being not to design an endorsement of the beverage, but to express ametaphor or interpretation of it".

The beverage i have choosen is a fruit juice beverage called Simply Squeezed. Since starting this project i have been made aware of the turth, Simple Squeezed Juice has had preservatives, water, sugar added and the juices is made from concentrate.

I was trying to create the feeling that the type is under pressure, being crushed. The reasn i have made the type so hard to read is because the name "Simply Squeezed" is misleading when additives are used to make the juice.

I have a question to ask:
How would i make the type look under pressure compressed?

Any feed back is much appreciated.
thanks for your time


image/tiffTypography Assignment development
Typography assignment.tif (456.8 k)

unknown

Just thought this smaller file might help
smaller iamge

unknown

Interesting... reminds me of Mmmm... Skyscraper I Love You by Tomato.

unknown

Nathan, post your assignment so I can see it. All I see with the tiff format is gibberish. Jpeg or Gif will work for me.

unknown

Another thing i would like tto add. I was trying to use the white space as an element to emphaise the pressure the type is under.

thank you for waiting

unknown

what about incresing the scale of type i have use here
does it suggest compression, pressure?

unknown

Nathan, if I read 'interpret' rather than 'endorse' correctly, this doesn't have to have any commercial feel to it� and I like the concept. But I don't conflate the designs you have with pressure, instead I see density or volume. It might be because all lines of type appear to be without distortion and are therefore stacked atop one another.

unknown

Momentary hijack: John, Amazon is teh suck. Is the aforesaid book basically a visual interpretation of Underworld music? And the kicker: Is there Freur or Lemon Interrupt included?

Back to reality.

unknown

Kia Ora Nathan. Is this from Andr�s? If so, ask to have
a look at Jaye Hopcroft's type poster. If I remember
correctly, she also did Simply Squeezed Spirilina. Except
she made potato stamps and pressed ink onto paper
then scanned etc. Very organic and appropriate. I would
get right away from the screen and think about what
you would have to do to pulp type into a juice. I agree
with Chase, it looks under dense, not particulary squeezed.
Have fun!

kris.

unknown

Quite a beautiful form you have created. It is more the look of pulp from squeezing rather than feeling squeezed. I think the difference is that you have created a texture by using so many letterforms. You might try using far fewer words to make your point. To show squeezing, you may need to have a visual comparison to anti-squeezing. Maybe the word"Simple" is spaced normally and the word "Squeezed" uses progressively tightened letterspacing to the point of overlap. The Yin makes the Yang apparent by juxtaposition.

ChrisL

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