Hello,

I’m working on a new identity for a group of old serious people.
The council discusses about socio-economic questions and submits it’s suggestions to the county.
At the moment, they use the county’s id, but they would like to have their own identity.
They want something that reflects what theay are, and that is also fresh, new and modern !
Obviously, fresh, new and modern is miles away from what they are.

I don’t feel like giving them a pictogram, so I was thinking about fresh colour and a logo of letters, but I already can hear them say “we could have done this by ourselves” (Yes that’s the kind of guys I’ve got to struggle with...)

Well, I’m now after letters that would look like a logo.

I thought at first of reykjavik but the uppercase E was of a bit too much, I decided then on FF Sanuk Bold italic,

I feel this might be not enough, any help or advice would be really appreciated