Typophile

ITC's Lame-o promotion

Dan Gayle

So this is not a rant about free fonts or anything, but seriously? Does this promotion appeal to ANYONE?

Well, I guess University Roman better than when Linotype gives out one weight of a superfamily that’s of next to no use on its own. But Veer definitely does promos better.

It’s not even that. Who DOESN’T already have this font? I’m not saying who USES the font, I’m saying OWNS the font. It comes on every package of fonts ever created.

And it has approximately 3 uses.

Good point.

I think ITC did a very good promotion ... I like it.

I’m not sure what all three

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