Just as a quick gut-reaction, I'd say the name is the bigger issue. I read DCA/DCPR as the focus which means absolutely nothing to me nor is it very memorable.

I like the ball. Maybe emphasize that while downplaying the big acronym:

The sample is just to show scale (ie, type was just slapped on there).

That said, I have no idea how much name recognition/equity you might already have in that acronym.

I agree that the acronym is a bit long, but I bet the clients, in and around his locale, have taken care of that. I.e. they probably have shortened it to DCA when they talk of their agency. When I started at a type house in 1981 the names we called customers did not even resemble their real identity. WE know, but how forthcoming is DA Design. It certainly is not obvious to the casual onlooker who DA is on first blush.

The bottom line for me is the letterforms. They are fun, but maybe a bit too fun. About 3 hours on the board, I am old fashioned, and you could lend some credibility to the forms and keep the playfulness but at the same time add some integrity to them. The colors... well the beach ball kind of dictates that unless you went with more mature colors... but does that defeat the purpose of the youth ethos?

I am so tired of Agencies who use letterspaced, boring, tried and trued, over-used fonts for their ID. Have some fun if it is called for. That is my calligraphic slant coming out! But make it above reproach!
Michael

A question worth considering: Are the hand-scrawled letters AND the bright colors AND the ball trying TOO hard to say "playful"?

Yup... that was what I was trying to say. Hence the restructuring of the letters & possibly changing the colors. I would keep the ball!

Michael

The ball looks great, but the type needs to change. Keep the fun, of course, but juxtapose with a little mullet principle: business up front, party in the back.

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Nick Hladek

Thanks for the comments folks, keep the them coming, we really appreciate your input!

Do the A and PR stand for Advertising and Public Relations? If so, the taglines underneath seem redundant.

In other words, if DCA means DC Advertising, looking at it now it reads as DC Advertising Advertising.

Yeah, its advertising and public relations. I see what you mean. Thanks for the input.

any progress?

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Paul Ducco
Motion Graphics

Does your company do anything international? Are your current colors perceived in a positive or negative manner in different countries? At first glance, this logo looks like it would belong to a Jamaican beach resort. I like Aluminum's idea of downplaying the dated acronym and putting more emphasis on the ball.

I hate to say it it seems educational and way tooo young.